
Backed by 16 years of trusted experience in building one of Southeast Asia’s leading baby expo communities, TCE Baby has proudly supported families through their children’s precious first steps. In 2026, we champion the journey that follows — evolving beyond the baby stage into a complete family and lifestyle ecosystem.
To build a trusted family lifestyle ecosystem that inspires healthier, happier, and more resilient kids through unforgettable experiences, meaningful connections, and innovative brands.



16 years of proven exhibition expertise driving large-scale events that attract high-intent families.
Access 320,000+ engaged Baby Expo families ready to discover and buy.
Extend your reach beyond the event through a connected brand ecosystem across web, app, and social platforms.
Backed by a strong B2C execution team built for high traffic, high engagement, and high conversion.

Parents invest RM350 to RM1,100+ per child monthly across education, enrichment, and related products, reflecting strong and recurring demand.
With 40% brand awareness in this segment, we are already capturing significant attention within this high-value audience.
Joining us means tapping into an established, high-spending market—with proven traction and clear room for growth.
Align your brand to be part of Malaysia’s next leading kids & family experience platform